Three things Apple got wrong with the Vision Pro launch

After a solid month of using Apple Vision Pro, I’m finding the product a lot easier to wear for longer periods of time than I expected. At the same time, I think Apple made at least three critical errors in the initial launch of its new spatial computing platform.

The technology Apple packed into its first generation Vision Pro is phenomenal. In typical Apple fashion, the company did not rush out a product that merely tried to duplicate the “look and feel” of an existing Virtual Reality product pioneer — the way Microsoft Windows 95 belatedly copied the 1984 Macintosh, the way Google’s Android desperately copied Apple’s iPhone in 2008, or the way Samsung slavishly copied iPhone, iPad and every other aspect of Apple’s business beginning in 2010.

Instead, Apple’s take on spatial computing was radically different from Google’s experiments with Glass, or Microsoft’s HoloLens business, or the various “Android phones on your face” strategies, and is also far more technically advanced than simple VR gaming rigs priced for consumers. I’ve already written why I think Apple’s more ambitious goal of achieving spatial computing appears prescient.

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