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Apple has opened a new building as part of the Apple Park campus, with The Observatory being a subterranean venue for product demonstrations, including the iPhone 16..
The outside view of Apple’s new building, The Observatory [Dezeen]
The outside view of Apple’s new building, The Observatory [Dezeen]
Aside from the main building, visitors to Apple Park attending product launches will be familiar with the Steve Jobs Theater. However, a new building is being opened up to coincide with the “Glowtime” event that attendees will interact with for the first time with the iPhone 16.
Revealed in a series of photographs from Dezeen, The Observatory is Apple’s latest construction effort. Taking the form of a subterranean building, the “contemplative space” will be used to demonstrate new products as part of launch events.
The Observatory is Apple Park’s picturesque new event space
The Observatory is Apple Park’s picturesque new event space
