Tag: technews

iPhone 15 Pro Max

Reports have proposed that Apple has already started to adjust its iPhone shipments for the year, but in the view of one analyst, Apple will see a hefty drop in what it produces and shifts across the year.

In a Medium post by TF Securities analyst Ming-Chi Kuo, supply chain surveys indicates Apple has lowered its shipments of key semiconductor components down to around 200 million. This apparently equates to a 15% year-on-year decline, and the “most significant decline” among major phone makers in 2024.

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Gary Oldman in “Slow Horses” (Source: Apple)

Apple TV+ has been involved in sponsorship deals before, such as with Instacart for recipes from “Lessons in Chemistry.” Plus it now sponsors the xhalftime show in the Super Bowl.

According to Deadline, though, Apple TV+ is now sponsoring categories in awards shows. Specifically, it’s backing two categories in the UK’s Casting Director’s Guild awards.

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Apple Vision Pro [Apple]

Consensus about Apple Vision Pro is mostly unanimous, with everyone interested in the prospect of spatial computing but unable to pin down what the killer app might be. It has been deemed an interesting product, but one meant for developers or consumers with deep pockets — not widespread appeal.

Very few people have been able to access Apple Vision Pro hardware since it was announced in June 2023. Questions quickly arose around the product’s usefulness, the battery life, and whether it could be used for long shifts of work.

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