Tag: tech

Collectors are going to have to spend $645 to get the Apple Pencil Pro in each of its five different packaging designs — but they’d better buy in store rather than online.

Apple may be cutting down on plastics in packaging, and getting rid of stickers, but it’s not going back to the 1990s when it shipped everything in minimally-printed brown cardboard. Instead, Apple has added full-color artwork to the white Apple Pencil Pro boxes, each one spelling out the word “Pro.”

On Wednesday, the CSA unveiled its latest update to the Matter home automation spec, introducing several new device categories to the burgeoning standard.

Matter, overseen by the Connectivity Standards Alliance, has officially reached version 1.3, six months after its last major update. Now that the spec is finalized, device manufacturers and ecosystem stewards can add support themselves.

New device categories include:

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The minute-long Apple ad showing art equipment and materials being crushed down into the new iPad Pro is being called heartbreaking, wanton, and creepy.

Apple first aired its “Crush” ad during the “Let Loose” event that saw the launch of the new iPad Air and iPad Pro models. It shows paints, guitars, toys, sculptures, and more, all being crushed down by an enormous weight, which then rises up again to reveal the iPad Pro.

Since that debut during the event, Apple’s Tim Cook tweeted a link to it — and started a backlash. At time of writing, there are over 2,500 comments to his tweet and while many are about iPad details, most are expressing abhorrence at the ad.

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