Syngenta develops a generative AI assistant to support sales representatives using Amazon Bedrock Agents

In this post, we explore how Syngenta collaborated with AWS to develop Cropwise AI, a generative AI assistant powered by Amazon Bedrock Agents that helps sales representatives make better seed product recommendations to farmers across North America. The solution transforms the seed selection process by simplifying complex data into natural conversations, providing quick access to detailed seed product information, and enabling personalized recommendations at scale through a mobile app interface.