Steve Jobs screamed advice at Starbucks CEO, who wishes he’d listened

Then Starbucks CEO Howard Schultz asked Steve Jobs for advice and got a profane tirade in response — which he says he later wished he’d listened to.

Starbucks storefront with a green awning and circular logo featuring a mermaid.
Starbucks seems to have done okay despite ignoring advice from Steve Jobs

In 2008, Schultz reportedly asked many people for advice about problems he was having with the Starbucks coffee company. But perhaps his wisest choice was Steve Jobs, who the following year would be named the worlds’ best performing CEO by Harvard Business Review.

However, speaking on the Acquired podcast — a business series beloved by Apple’s Eddy Cue — Schultz said he didn’t think Jobs was serious.

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Steve Jobs screamed advice at Starbucks CEO, who wishes he’d listened

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Steve Jobs screamed advice at Starbucks CEO, who wishes he’d listened