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In a bid to reinvigorate PC sales, Dell should’ve put a lot of thought into how it rebrands its PCs. Instead, it ripped off the iPhone’s Pro and Pro Max naming conventions.
Dell Pro 14 Premium beside an iPhone 16 Pro Max – Image Credit: Dell, Apple
Dell Pro 14 Premium beside an iPhone 16 Pro Max – Image Credit: Dell, Apple
While a company can use brand names for its products successfully for long periods of time, they sometimes feel the itch to try something new. Rebranding efforts from major organizations can take a lot of resources and focus group meetings to create something new, but it seems Dell decided against that route altogether.
Announced on Monday for the annual CES tradeshow, Dell proudly declared that it’s grown tired of its existing product names. Titles such as “XPS” and “Inspiron” have been used for years, denoting the performance and target markets for the models, but they won’t anymore.
Originally appeared here:
Start your photocopiers: Dell rebrand shamelessly rips off Pro iPhone marketing
