Days after Apple learned its lesson, apologized, and removed its controversial “Crush” ad for iPad Pro, Samsung is here with another poorly thought out ad promoting Galaxy Tab with AI.
Samsung’s ‘UnCrush’ ad tries to be clever praising creatives while advertising AI
Samsung’s ‘UnCrush’ ad tries to be clever praising creatives while advertising AI
Apple’s Let Loose iPad event was a celebration of the company’s advancement of tablet technology intermixed with creatives taking advantage of the new hardware. However, an ad for the iPad Pro proved to be quite the speed bump that some interpreted as Apple destroying creative devices to make way for its cold aluminum slate.
After the outcry, Apple apologized and won’t air the “Crush” ad anymore only two days after the event, but six days later, Samsung is here to mock the company by firmly inserting its foot in its mouth. A new ad called “UnCrush” showcases a person playing a broken guitar on a paint-covered industrial press, using a Samsung Galaxy Tab S9 to read sheet music.
Samsung’s half-hearted attempt to capitalize on Apple’s Crush ad misses the point
Samsung’s half-hearted attempt to capitalize on Apple’s Crush ad misses the point