An academic with a sideline in TikTok videos about marketing scams claims Apple defrauded her over an iPad discount — despite her getting precisely the deal she was promised and should have expected.
Apple gift cards
Apple gift cards
This will shock you, but it’s possible that experts on TikTok might not know what they’re talking about. That’s even when the expert is Dr Mara Einstein, a professor at Queens College, CUNY, who says she’s an “ex-TV/ad exec turned marketing critic.”
Dr Einstein, who presents seminars on marketing trickery, added a video about Apple to her TikTok channel. As she tells it, she bought an iPad and was stung by the “deceptive marketing” that meant Apple offered her a free $100 gift card but then charged her for it.
Doctor decries Apple gift card discount ‘scam’ after failing to understand the terms of the deal
Doctor decries Apple gift card discount ‘scam’ after failing to understand the terms of the deal
