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Both the new iPhone 16 range and the Apple Watch Series 10 have been described as merely incremental updates, but in practice there is such a lot more to them, even before Apple Intelligence arrives.

The perceived wisdom is that the iPhone 16 range is not complete until Apple Intelligence arrives — and that is true. But host Wesley Hilliard makes the case that, at least at first, Apple Intelligence is not going to make as gigantic difference as people assume.

Plus he wants to make the case that what we have right now in these shipping models is excellent. In particular, the camera systems on the new Pro models are exemplary, and the new Photographic Styles are enormously more than simple filters.

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As the new hardware lineup becomes available in Apple Stores around the world, Apple has shared images of customers trying out the iPhone 16 and other products for the first time.

Following the “It’s Glowtime” launch, Apple released its new products on Friday. The new items include updates to the iPhone 16 and iPhone 16 Pro lineup, the Apple Watch Series 10, AirPods 4, and new colors of the AirPods Max and Apple Watch Ultra 2.

Following the introduction at retail, Apple has started to share photographs of customers entering Apple Stores and seeing the new lineup.

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Apple’s iPhone 16 Pro Max and Apple Watch Series 10 are larger devices — but they seem to come in smaller packages every year.

Let’s see if Apple’s Journal app picks up on today’s unboxing and recommends an entry about it. While in every case it is the device itself we believe we’ve paid for, part of our money does go on the packaging — and it’s remarkable how well Apple does this.

It may seem a bit much to praise a box or two, but fine. The ever-shrinking Apple packaging is no casual afterthought, it is always precision designed to use the least material, but remain strong enough to survive being transported around the world.

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