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Once again, the European Union has issued a ruling preventing Meta from going too crazy with user information. The top court in the EU ruled that limits must be put in place for how long Meta and other social media networks can use people’s information for ad targeting strategies.

TechCrunch reported that the EU’s highest court sided with an earlier opinion published in April by a court adviser. The previous ruling also urged for limits on the amount of time companies could retain customers’ personal data for the purpose of targeting advertising.

The rulings referred its retention guidelines to the bloc’s General Data Protection Regulation (GDPR) established by the EU in 2018. Recital 65 of the GDPR establishes a person’s “right to be forgotten” and the right to rectification and erasure of personal data. Failure to comply with the GDPR could result in a 4 percent global annual turnover penalty, a number that could reach into the billions for a social media mega-corporation like Meta. Last year, Meta had to pay a $414 million fine (or approximately €390 million) for illegally requiring users of its social media outlets like Facebook, Instagram and WhatsApp to accept personalized ads.

The EU and Meta along with other big tech companies like Apple and Google have tangled over the use of personal data in relation to the Digital Markets Act. Meta is currently awaiting a fine ruling for violating the EU’s Digital Markets Act when it required users to pay to prohibit the company from collecting and sharing their personal data. Last year, the EU’s Court of Justice ruled that Meta needed to obtain consent before delivering personal ads to users in the region.

This article originally appeared on Engadget at https://www.engadget.com/social-media/eu-court-rules-social-networks-cant-use-personal-data-forever-193013206.html?src=rss

Amazon Prime Day is right around the corner, so the deals are already coming in hot. For instance, the Oura Ring is up to $100 off. The discount depends on which design you go for. The Stealth Horizon design is $350 in all sizes, while many standard colors are $300. The gold option, however, jumps up to $450. The prices also fluctuate depending on if you choose the rounded Horizon design or the more blocky Heritage design. 

For the uninitiated, the Oura Ring is a smart wearable that tracks activity, sleep and more. The main benefit of choosing a smart ring over another type of fitness tracker is portability. It’s a lightweight ring, so after a few days you forget it’s even on. We called the Oura Ring the “perfect wearable for people who don’t like wearables” in our official review. It even made our list of the best sleep apps and gadgets.

The device monitors over 20 biometric signals and is particularly precise when reading a pulse. The Oura Ring is also compatible with most of the most popular fitness-tracking apps, like Apple Health, Strava and Google Health Connect. Many of the designs are quite fetching and allow the device to easily pass as a regular non-techy ring.

On the downside, a bunch of the ring’s features are locked behind a subscription paywall. You get a month free with the initial purchase, but after that it’ll cost $6 per month. It’s also worth noting that this deal is for the third-gen Oura Ring. The fourth-gen device officially releases on October 15 and it’s smaller, with more tracking capabilities.

Follow @EngadgetDeals on Twitter for the latest tech deals and buying advice, and stay tuned to Engadget.com for all of the best tech deals coming out of October Prime Day 2024.

This article originally appeared on Engadget at https://www.engadget.com/the-third-gen-oura-ring-is-up-to-100-off-in-this-early-prime-day-deal-184904718.html?src=rss