CAT 
While nearly every user gets rid of their old iPhone when they get a new one, iPad owners are more likely to repurposes older devices for uses beyond their original intended function.
Many Apple users keep their old iPads despite new releases
Many Apple users keep their old iPads despite new releases
In the twelve months ending March 2024, 67% of repeat iPad buyers retained their old iPads, compared to only 41% of iPhone buyers who kept or handed down their previous iPhones. The behavior highlights unique aspects of iPad usage and customer loyalty.
Many old iPads find new life with family members or friends. Approximately one-third of old iPads are handed down, compared to about 10% of old iPhones.
Old iPads are a staple in US homes, long after they’ve gone obsolete
Old iPads are a staple in US homes, long after they’ve gone obsolete
