Netflix dropping Basic ads-free tier, forcing users to choose different, more profitable tier
CAT
1 min read
The endless pursuit of satisfying shareholders has led Netflix to delete its cheapest ads-free tier, leaving users to choose between spending more money or more time with ads.
Netflix
Netflix
Netflix stopped letting new users sign up for the “Basic” ads-free tier in the Summer of 2023, just before its ad tier launched. It left existing customers alone at the time, but that will change in 2024.
According to The Verge, Netflix made the announcement while reporting its earnings. The ads-free Basic tier would be phased out entirely, starting with the UK and Canada in Q2 2024, with the US and other countries to follow.
Originally appeared here:
Netflix dropping Basic ads-free tier, forcing users to choose different, more profitable tier
