New research claims to have details on exactly how dominant MacBook Pro and MacBook Air sales are, versus desktop contemporaries.
Apple customers prefer portable devices across Mac, iPhone, and iPad
Apple customers prefer portable devices across Mac, iPhone, and iPad
Mac sales have been declining, with even the 2023 MacBook Air seeing a significant drop in demand. A new report from Consumer Intelligence Research Partners (CIRP) says that of all Apple’s Mac sales, though, a clear 90% are the portable MacBook Pro or MacBook Air.
Apple does not release the details of its Mac sales figures, and CIRP does not detail its research methodology. The report does claim to cover all US Mac sales for the year of 2023.
Go Here to Read this Fast! MacBook Pro and MacBook Air overwhelmingly drive Apple Mac sales
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MacBook Pro and MacBook Air overwhelmingly drive Apple Mac sales