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Latest iPad launch was marred by one big mistake. Here’s how Apple can fix it

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When the unveiling of your new iPads distresses Hugh Grant, you have a problem. What if Apple actively, cleverly – even happily – sold us on the benefits of thin?

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Latest iPad launch was marred by one big mistake. Here’s how Apple can fix it

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Latest iPad launch was marred by one big mistake. Here’s how Apple can fix it

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