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Stabilization of iPhone storage upgrades safeguards ASP
In the September 2023 quarter, about 44% of iPhone purchasers chose to upgrade from the base storage model, aligning with historical trends and marking a recovery from the dip in 2023. The preference for higher storage models comes despite the earlier popularity of basic models, which have lower storage capacities and prices, in a new report from Consumer Intelligence Research Partners (CIRP).
The shift in storage preferences reflects changes in consumer behavior. Initially, the need for more storage was driven by the growing size of operating systems, app libraries, and media collections.
Go Here to Read this Fast! iPhone sales might be down, but buyers are opting for more storage
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iPhone sales might be down, but buyers are opting for more storage
