iPhone average selling price soars because of big demand for Pro models & more storage

iPhone 15 and iPhone 15 Plus

Apple’s latest iPhones have hit a new high in popularity and price, with the average U.S. retail price (US-WARP) reaching a record $1,018 in the September 2024 quarter. According to the latest data from Consumer Intelligence Research Partners (CIRP), the rise is primarily driven by strong consumer demand for Pro and Pro Max models equipped with expanded storage.

As consumers continue to prioritize premium features, average iPhone prices have seen a steady increase. In the recent quarter, 47% of all iPhones sold were Pro or Pro Max models, a significant jump from 38% in the same period last year.

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