iPhone average selling price soars because of big demand for Pro models & more storage
CAT
1 min read
Consumer demand for premium iPhones with extra storage is fueling a surge in the average price per device, with it topping $1,000 for the first time.
iPhone 15 and iPhone 15 Plus
iPhone 15 and iPhone 15 Plus
Apple’s latest iPhones have hit a new high in popularity and price, with the average U.S. retail price (US-WARP) reaching a record $1,018 in the September 2024 quarter. According to the latest data from Consumer Intelligence Research Partners (CIRP), the rise is primarily driven by strong consumer demand for Pro and Pro Max models equipped with expanded storage.
As consumers continue to prioritize premium features, average iPhone prices have seen a steady increase. In the recent quarter, 47% of all iPhones sold were Pro or Pro Max models, a significant jump from 38% in the same period last year.
iPhone average selling price soars because of big demand for Pro models & more storage
iPhone average selling price soars because of big demand for Pro models & more storage
