Historically, the “Pro” iPhone models get passed by the lower-end model in the spring — but so far 2024 is very different.

iPhone 15 loses market share despite series’ overall success

iPhone 15 loses market share despite series’ overall success
The second full quarter since the release of Apple’s iPhone 15 series reveals a significant shift in consumer buying habits, particularly affecting the base iPhone 15 model. The shift in consumer preferences is a key factor in the declining popularity of the base model.
While the current iPhone lineup continues to dominate sales, there’s a noticeable decline in the market share held by the base model compared to its predecessors.
Go Here to Read this Fast! iPhone 15 Pro is unexpectedly the sales champion of spring 2024
Originally appeared here:
iPhone 15 Pro is unexpectedly the sales champion of spring 2024