Inside Bolt’s expansion strategy across 50+ markets

In the business world (and beyond) everybody loves the success story of an underdog. Estonia’s Bolt is one such example. The startup was founded in 2013 by then 19-year-old Markus Vilig with €5,000 in his pocket. Since then, it has successfully become the European challenger to Uber, valued at €7.4bn at its latest fundraising in 2022. The company also claims to be Europe’s first mobility super-app, combining ride-hailing with services including car and scooter sharing as well as food and grocery delivery. Bolt now operates in over 50 countries across its home continent, Africa, Asia, and Latin and North America.…

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