No Apple TV+ movie has become a blockbuster hit bringing in enough money to rival the iPhone, but theatrical releases help the company attract subscribers — and also talent.
Brad Pitt and George Clooney in ‘Wolfs’
Brad Pitt and George Clooney in ‘Wolfs’
Writer/director Jon Watts’ movie “Wolfs,” starring George Clooney and Brad Pitt, is now getting a one-week limited release in theaters. That might normally just be taken as Apple not expecting the movie to do well – yet Apple simultaneously greenlit a sequel to the film.
That mixed message, and particularly the shortening of the film’s time in theaters, has led to speculation that Apple may simply no longer be pursuing theatrical releases as it once did with movies like “Napoleon,” and “Killers of the Flower Moon.”
If Apple TV+ abandons theatrical releases, it won’t be because of money
If Apple TV+ abandons theatrical releases, it won’t be because of money