CAT 
With hardware sales slowing, Apple shifted to expanding its digital services offerings to generate billions each quarter. One service stands out as the clear leader.
iCloud storage leads the pack in Apple’s services ecosystem
iCloud storage leads the pack in Apple’s services ecosystem
Apple has been aggressively expanding its Services segment, including Apple Music, Apple TV+, AppleCare, and the App Store, to create a steady revenue stream that balances hardware sales. While all services are not equally popular, paid iCloud storage is the most widely adopted despite its low cost compared to other services.
Nearly two-thirds of US Apple customers subscribe to paid iCloud storage, according to new data from Consumer Intelligence Research Partners (CIRP). The seamless integration across Apple devices and the paltry 5GB free storage limit encourage users to upgrade to paid tiers once they exceed it.
iCloud storage leads the pack across Apple’s entire services ecosystem
iCloud storage leads the pack across Apple’s entire services ecosystem
