How TUI uses Amazon Bedrock to scale content creation and enhance hotel descriptions in under 10 seconds

TUI Group is one of the world’s leading global tourism services, providing 21 million customers with an unmatched holiday experience in 180 regions. The TUI content teams are tasked with producing high-quality content for its websites, including product details, hotel information, and travel guides, often using descriptions written by hotel and third-party partners. In this post, we discuss how we used Amazon SageMaker and Amazon Bedrock to build a content generator that rewrites marketing content following specific brand and style guidelines.