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Apple has launched a new ad campaign promoting Safari, touting its security and privacy features that thwart online trackers better than other web browsers.
Apple’s new Safari privacy ad
Apple’s new Safari privacy ad
Apple has regularly promoted Safari as the privacy and security-focused browser. In a new media campaign launched on Tuesday, it’s making a big song and dance about it, months ahead of the inbound iPhone 16 and Apple Intelligence.
The campaign is centered around a short film called “Flock.” Set to tense music, smartphone users are shown being stalked by security cameras, which morph into bird-like machines that swoop as close to the user as possible.
Hitchcock-style flying camera ad promotes Safari’s privacy protections
Hitchcock-style flying camera ad promotes Safari’s privacy protections
