Half of recent Mac buyers are switchers from rival platforms

About half of recent Mac purchases are not made by long-time Apple loyalists, but are instead switchers from PCs and Chromebooks.

MacBook Pro on a wooden table with colorful abstract wallpaper on screen, casual indoor setting with blurred background.
The Mac is seeing a shift in new users

The Apple product line has long competed in a market dominated by various operating systems and manufacturers. Notably, the rivalry between macOS and Windows has been a staple of tech discourse for decades.

However, recent analyses reveal a surprising trend — many Windows PC and Chromebook users are now opting for Mac computers.

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Half of recent Mac buyers are switchers from rival platforms