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Apple is making it easier for developers to tempt iPhone users back into subscribing to their app, by providing a variety of offers to lapsed accounts.
Win-back offers in App Store Connect
Win-back offers in App Store Connect
App developers frequently rely on subscriptions to their apps to earn a living. However, there is often a level of churn throughout an app’s life where users cancel their subscription, losing developers money.
In a new option in App Store Connect introduced on Wednesday, developers can now set up “win-back offers” in their storefronts. These can be set up if an app offers auto-renewable subscriptions in the App Store.
Go Here to Read this Fast! Developers can nag lapsed app subscribers with win-back offers
Originally appeared here:
Developers can nag lapsed app subscribers with win-back offers
