Craig Federighi talks about the challenges behind keeping Apple Intelligence private

Apple had to achieve what Craig Federighi says were breakthroughs so that Apple Intelligence could use large language models in the cloud while still protecting users’ privacy. Here’s what Apple did.

During the “It’s Glowtime” event, Apple talked about Private Cloud Compute as the way that user privacy is protected. Apple aims for as much of Apple Intelligence should work entirely on device, but there are also user requests that will require sending data to cloud services like ChatGPT.

“We set out from the beginning with a goal of how can we extend the kinds of privacy guarantees that we’ve established with processing on-device with iPhone to the cloud—that was the mission statement,” Apple’s senior vice president of software engineering, Craig Federighi, said in an interview with Wired. “It took breakthroughs on every level to pull this together, but what we’ve done is achieve our goal.”

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