Category: Tech

In a new interview just minutes after the release of Apple Vision Pro, Apple CEO Tim Cook calls the new headset “magical,” and says it’s $3,499 is the right price for it.

As the Apple Vision Pro finally arrives in stores, Apple CEO Tim Cook spoke with ABC’s Good Morning America live from New York’s Fifth Avenue Apple Store about the launch.

“I think’s going to be used in so many different ways because it’s a spatial computer,” said Cook. “You know, the iPhone introduced us to the mobile computer, the Mac introduced us to personal computers.”

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Smaller record labels say Apple Music has not added money to the royalty payout pool to fund its 10% incentive for spatial audio, and instead it is reducing how much it pays all but the biggest firms.

Apple Music recently told artists and record labels that it would pay them 10% greater royalties for music made in spatial audio. Counter-intuitively, the increase is not tied to how much spatial audio is listened to, but rather to what proportion of a label’s output is in this format.

So a label that can remaster everything it owns in spatial audio will see a considerably greater increase in revenues compared to one that can only remaster half its catalog.

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Apple has revealed that starting on February 5, 2024, it will be possible to make a reservation to try an Apple Vision Pro in-store.

It’s easily the one Apple device that it is essential to try before you buy, not least because of how it must be customized for each user. Apple Watch comes with size options, material choices, and a lot of bands, but even it doesn’t need prescription lenses.

As well as the necessity of having the right lenses fitted, the Apple Vision Pro is also at this moment getting more attention than it may ever get again. Consequently, there is demand for in-store demonstrations.

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