Category: AI

TUI Group is one of the world’s leading global tourism services, providing 21 million customers with an unmatched holiday experience in 180 regions. The TUI content teams are tasked with producing high-quality content for its websites, including product details, hotel information, and travel guides, often using descriptions written by hotel and third-party partners. In this post, we discuss how we used Amazon SageMaker and Amazon Bedrock to build a content generator that rewrites marketing content following specific brand and style guidelines.

Today, we are excited to announce that the Llama 3.3 70B from Meta is available in Amazon SageMaker JumpStart. Llama 3.3 70B marks an exciting advancement in large language model (LLM) development, offering comparable performance to larger Llama versions with fewer computational resources. In this post, we explore how to deploy this model efficiently on Amazon SageMaker AI, using advanced SageMaker AI features for optimal performance and cost management.