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Analysts at investment bank Morgan Stanley say that Apple was too far behind in the car market, and cancelling the Apple Car means it can put its resources to better use in AI.
Siri AI should benefit from the cancellation of Apple Car
Siri AI should benefit from the cancellation of Apple Car
While the apparent cancellation of the Apple Car project has surprised many, analysts at Morgan Stanley say it has never factored in their analysis of the company.
Specifically, Morgan Stanley is retaining its price target for Apple of $220, because it had put no value on Apple Car. That’s because, it now argues, Apple was still only at a testing stage where 20 firms are already selling electric vehicles (EVs), and over 200 are working on EV technology.
Go Here to Read this Fast! Cancelling the Apple Car is a good move, says Morgan Stanley
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Cancelling the Apple Car is a good move, says Morgan Stanley
