Apple’s newest hire is another step towards ads in Apple TV+

Apple has hired away an advertising executive from NBCUniversal, as it continues to build out its rumored video ad business for Apple TV+.

Apple has been rumored to be adding advertising to Apple TV+ for a while, which could help raise Apple’s revenue for the streaming service. It appears that it is still fleshing out the team that will helm the effort.

Joseph Cady, an NBCUniversal ad executive, has reportedly jumped ship and signed up with Apple, according to Business Insider. A 14-year exec for NBCU, Cady oversaw partnerships with other tech giants, having previously worked in development and strategy positions.

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