An analyst note suggests licensing Gemini from Google while developing proprietary private local models could give Apple an advantage in the AI race.
Apple’s AI push seems to have a two-pronged approach
Apple’s AI push seems to have a two-pronged approach
It’s no secret that Apple plans to make 2024 a big year for promoting AI technologies on its platforms. Recent reports have begun to give Apple’s AI plans a shape, and they look similar to other strategies the company has employed in the past.
According to a JP Morgan note viewed by AppleInsider, Apple’s potential partnership with an LLM provider while developing smaller local models may help it get ahead of other manufacturers. If the reports prove true, Apple will focus on its strengths, like on-device processing, instead of building a proprietary LLM.
Apple’s focus on local AI models and licensing LLMs could be a winning combo, says analyst
Apple’s focus on local AI models and licensing LLMs could be a winning combo, says analyst