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Unsurprisingly, Apple has a plan for just how to make sure technology reviewers learn about Apple Vision Pro, but there’s now a schedule too.
Apple Vision Pro
Apple Vision Pro
When Apple launched the iPhone in 2007, it was in such a weak position that it probably sent review units to anyone who’d write about it. Now with Apple Vision Pro, everything has changed and Apple aims to do all it can to ensure it gets the best press coverage it can.
For consumers, that’s meant presenting a video teaser that has more than a nod to the original iPhone ad. For the industry, it’s meant announcing the Vision Pro’s shipping date during CES.
Apple won’t send reviewers a Vision Pro without briefings, says Gurman
Apple won’t send reviewers a Vision Pro without briefings, says Gurman
