Apple Vision Pro is ‘tomorrow’s technology today,’ says Tim Cook

In a new interview just minutes after the release of Apple Vision Pro, Apple CEO Tim Cook calls the new headset “magical,” and says it’s $3,499 is the right price for it.

A close-up of a modern, gray and white virtual reality headset with cushioned straps resting on a circular stand on a wooden table.
Apple Vision Pro in an Apple Store

As the Apple Vision Pro finally arrives in stores, Apple CEO Tim Cook spoke with ABC’s Good Morning America live from New York’s Fifth Avenue Apple Store about the launch.

“I think’s going to be used in so many different ways because it’s a spatial computer,” said Cook. “You know, the iPhone introduced us to the mobile computer, the Mac introduced us to personal computers.”

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Apple Vision Pro is ‘tomorrow’s technology today,’ says Tim Cook

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Apple Vision Pro is ‘tomorrow’s technology today,’ says Tim Cook