CAT 
With Japan’s smartphone market declining 3.5% year over year at the end of 2023, Apple’s iPhone still continued to account for around half of all sales.
Apple’s iPhone 15 Pro Max
Apple’s iPhone 15 Pro Max
It’s 12 years since Apple’s iPhone first topped the smartphone sales chart in Japan, and in recent years it has regularly managed to sell between 49% and 51% of all smartphones in the country. According to IDC, that percentage figure continues for Q4 2023, with Apple accounting for 51.9% of the market.
However, the overall sales of smartphones decreased by 3.5%, to 8.3 million devices, compared to the same time in 2022. IDC says that all four quarters of 2023 saw YoY declines, but Q4 was the only quarter to exceed 8 million smartphones shipped.
Apple tops Japan’s declining smartphone market
Apple tops Japan’s declining smartphone market
