Apple takes top spot as China stems its smartphone sales decline

New figures from Counterpoint Research say that Apple was the number one smartphone reseller in China both in the latest Q4 2023 figures, and across the whole of 2023.

iPhone 15 Pro colorful lineup
iPhone 15 Pro colorful lineup

Following IDC’s report that Apple has topped China’s smartphone sales chart, Counterpoint has released more figures that agree the market’s long-running decline appears to have been halted.

“China’s smartphone sales bottomed out in Q4 2023, increasing 6.6% YoY to mark the first quarterly YoY growth after 10 consecutive quarters of YoY declines,” said the research firm. “Huawei’s comeback with its own 5G chipsets continued to attract consumers, while Xiaomi and HONOR sustained strong performance with double-digit growth.”

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Apple takes top spot as China stems its smartphone sales decline