John Ternus with the small Mac mini, which wasn’t the only thing shorter than expected
It was Greg Joswiak, Apple’s senior vice president of worldwide marketing, who told us to “Mac” our calendars for “an exciting week of announcements.” True, it would have been less of a snappy line if he’d also wedged in the words, “on Monday, Tuesday, and Wednesday.”
But he could have just said that there were to be exciting Mac announcements “next week.” Instead, the suggestion was a week of announcements, and the reality was three.
Go Here to Read this Fast! Apple takes a three-day week for its Mac launches
Originally appeared here:
Apple takes a three-day week for its Mac launches