Apple support staff warned to avoid side-loading speculation

Apple has warned its support staff to avoid talking to customers about the possibility of side-loading and third-party app storefronts arriving in non-EU countries.

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App Store icon

Apple is close to the release of iOS 17.4, which will introduce major changes to Apple’s App Store policies within the European Union. However, while Apple does have to deal with Europe’s Digital Markets Act, it doesn’t particularly want the changes to roll out into other parts of the world.

In Sunday’s “Power On” newsletter for Bloomberg, Mark Gurman writes that Apple is telling its support staff “not to speculate if side-loading and third-party app marketplaces will come to more regions.”

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Apple support staff warned to avoid side-loading speculation