A detailed report on Apple’s decade of Apple Car development reveals five ditched concepts, hubris, and executive failings.
Apple Park viewed from Apple Maps
Apple Park viewed from Apple Maps
Analysts will no doubt examine Apple’s worst-kept secret, Project Titan, for years. With every new report, tidbits emerge that were forgotten with time or never shared outside of closed doors.
The latest story from Bloomberg paints a bleak picture of indecision that ultimately led to the demise of Apple Car and Project Titan. In the decade since 2014, Apple has spent an estimated $10 billion on the project and produced at least five prototypes.
Apple sat at a crossroads of indecision that led to Project Titan’s slow death
Apple sat at a crossroads of indecision that led to Project Titan’s slow death