Apple Hongdae store opens in South Korea

Apple has opened up its Apple Store in Hongdae, South Korea, bringing its total store count in the Asia-Pacific region up to 100.

A crowd of enthusiastic people, many holding up smartphones, gathers outside an Apple store, with employees in blue shirts smiling and high-fiving guests.
The queue outside the Apple Hongdae store

Apple opened its Apple Store in the Hongdae neighborhood of Seoul, South Korea on Saturday, which is both the 100th Apple Store in the Asia-Pacific region and the seventh Apple retail outlet in Seoul itself.

Welcomed by an army of store employees, customers were able to look at Apple’s products and take part in activities at the storefront. This includes a limited Pop-Up Studio with hip-hop artist Beenzino, which will show some of the inspiration behind his single “Train,” an Apple Music exclusive.

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Apple Hongdae store opens in South Korea