Apple calls 128GB ‘lots of storage’ in new iPhone 15 ad

The entry 128GB storage tier for iPhone 15 hasn’t stopped Apple from claiming its latest models have “lots of storage for lots of photos.”

There was a time when 128GB could fit the entire catalog of video games in existence, but as time passed, storage needs increased. However, as we approach four years with the 128GB base storage, it is clear that it isn’t quite enough despite what Apple’s latest ad might say.

The short 30-second ad shows a man considering deleting some of his photos, but they cry out “don’t let go” as the song with the same title plays. The message — iPhone 15 has “lots of storage for lots of photos.”

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