Apple and Meta’s latest fight is over social media boosted post fees on iPhone

Meta’s suggesting that users should purchase boosted posts outside of the App Store in order to avoid a 30% fee has drawn Apple’s ire with it now accusing Meta of attempting to evade fees it knew was coming for over a year.

Credit: Meta
Credit: Meta

There’s been a lot said about Apple’s 30% commission fee, and it’s not always immediately clear what it applies to. One thing we do know, though, is that starting in February, sponsored or “boosted” posts will be subjected to that same charge.

Meta, the company that owns platforms like Facebook and Instagram, has started informing its users that they should purchase sponsored posts outside the App Store to avoid a 30% upcharge.

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Apple and Meta’s latest fight is over social media boosted post fees on iPhone

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Apple and Meta’s latest fight is over social media boosted post fees on iPhone