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Android switchers often choose older iPhones
A recent analysis by Consumer Intelligence Research Partners (CIRP) reveals that a notable segment of iPhone buyers, comprising of about 15% of total buyers in a given quarter, are former Android users. These switchers gravitate towards older iPhone models rather than the latest offerings.
The data, spanning 12 months up to December 2023, indicates that 29% of these switchers opted for the iPhone SE, iPhone 12, or iPhone 13 models, compared to 21% of existing iPhone users who upgraded to the same. It’s also noteworthy to consider the purchasing patterns of Android users towards the higher-end iPhone models.
Go Here to Read this Fast! Android users switching to iPhone prefer value over latest tech
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Android users switching to iPhone prefer value over latest tech
