A report shares that “many” Apple employees considered Project Titan an inevitable failure and are happy to see it die in favor of work on artificial intelligence.
Apple’s work on Project Titan cost $10 billion over a decade
Apple’s work on Project Titan cost $10 billion over a decade
The decade-long Project Titan follows a long and winding road past Jony Ive‘s hope for a self-driving car, secret race tracks, and a bid to buy Tesla. The Apple Car project is canceled for now, but that doesn’t mean Apple won’t reap the rewards of its hard work.
According to a report from The New York Times, at least some Apple employees are happy to see the end of Project Titan. The project’s failure seemed likely and was sometimes referred to as “the Titanic disaster.”
Abandoned $10 billion Apple Car project referred to as ‘Titanic disaster’ by employees
Abandoned $10 billion Apple Car project referred to as ‘Titanic disaster’ by employees