Apple leads global mobile market, outpacing competitors in advertising

Apple continues to dominate the global mobile device market, now securing the top position in programmatic advertising share.

Apple’s dominance in the global mobile device market continues, with a 51% share of voice (SOV) in programmatic advertising, up 6% year-over-year. In contrast, Samsung’s SOV dropped to 16%, and Huawei’s fell to 6.3%, highlighting Apple’s growing influence in a competitive market, Pixalate‘s newest report shows.

Samsung’s market share declined from 17% in Q2 2023 to 16% in Q2 2024, a 1% drop in a large and competitive market. Increased competition and a shift in consumer preferences may have contributed to this decrease in Samsung’s Share of Voice (SOV).

Continue Reading on AppleInsider | Discuss on our Forums