Rising popularity of older iPhone models drove down average selling prices in June quarter
CAT
1 min read
A metric used to gauge iPhone sales performance suggests a decrease in the average selling price in the June 2024 quarter due to the popularity of older models.
iPhone 15 Plus
iPhone 15 Plus
Apple stopped reporting iPhones’ Average Selling Price (ASP) in 2018. However, Consumer Intelligence Research Partners (CIRP) have maintained the US-WARP, which closely mirrors the ASP, minus the global scope and wholesale discounts.
In the June 2024 quarter, US-WARP was recorded at $966, representing a decline from $995 in the March 2024 quarter but shows an increase from $948 in the June 2023 quarter. Notably, the March 2024 figure was the highest ever estimated by CIRP.
Originally appeared here:
Rising popularity of older iPhone models drove down average selling prices in June quarter
