How Apple will label AI-generated images made with Image Playground

Apple Intelligence will be used for image generation in iOS 18, and pictures created with Image Playground will be marked. Here’s how it’s going to work, and what the limitations of the labels are.

Person holding a tablet displaying a messaging app with contact icons and a pop-up menu suggesting animated replies with various themes and emojis.
Image Playground is Apple’s new AI-powered image generation tool

Known as Generative Playground during its development period, Image Playground can create images using Apple Intelligence — Apple’s in-house, on-device generative AI software.

With Image Playground, users will be able to create unique AI-generated images across different Apple applications such as Freeform, Messages, and Keynote. This will all be possible once Apple Intelligence becomes available later in 2024.

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How Apple will label AI-generated images made with Image Playground