Embarrassing Qualcomm ad claims ‘I’m a Mac’ actor is switching to Windows ARM over notifications

Actor Justin Long now stars in a painful Qualcomm ad that requires you to remember “I’m a Mac,” care about it, and fathom what his coffee mug means.

Person sitting in a white kitchen, holding a mug, with an open laptop on the counter and a stove in the background.
Good luck figuring out the significance of the mug

Apple’s “I’m a Mac” ads were effective and funny. They were so effective that AppleInsider readers will remember them — but surely no one outside of technology will.

Apple’s ads wound down 15 years ago. Qualcomm is trading on consumers remembering this, for an utterly wincingly bad dad-joke kind of ad.

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Embarrassing Qualcomm ad claims ‘I’m a Mac’ actor is switching to Windows ARM over notifications

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Embarrassing Qualcomm ad claims ‘I’m a Mac’ actor is switching to Windows ARM over notifications