Mac and iOS app subscription service Setapp has confirmed the launch date for its alternative app marketplace in the European Union.

Setapp is an app subscription service

Setapp is an app subscription service
After first announcing in August 2023 that it would launch an alternative App Store in the EU once laws allowed it, Setapp then launched a beta iOS store for developers and a wait list for users in February 2024. The company now says that the beta test will conclude shortly, and that its Setapp Marketplace will be live from May 14, 2024.
The announcement was made solely through social media, with just the words, “It’s coming. May 14. Stay tuned.” The words were accompanied by an trio of app icons for Apple’s Calendar and Safari apps, and Setapp’s own app.
Setapp’s third-party EU app store to launch on May 14
Setapp’s third-party EU app store to launch on May 14