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This post is co-written with HyeKyung Yang, Jieun Lim, and SeungBum Shim from LotteON. LotteON is transforming itself into an online shopping platform that provides customers with an unprecedented shopping experience based on its in-store and online shopping expertise. Rather than simply selling the product, they create and let customers experience the product through their […]
Originally appeared here:
How LotteON built dynamic A/B testing for their personalized recommendation system
