Apple is allowing EU developers to skip the App Store and offer sideloading from their websites
As previously expected, the new beta release of iOS 17.5, adds the facility for sideloading apps from a website. Apple had previously resisted allowing this Web Distribution, but was pressured into it by the EU and its Digital Markets Act.
Apple has now issued new support articles for developers on what is required for eligibility, and how the sideloading should work for users. The company stresses that it will check apps for basic security and safety.
Go Here to Read this Fast! How iOS Web Distribution works in the EU in iOS 17.5
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How iOS Web Distribution works in the EU in iOS 17.5